Tesla CEO Elon Musk is accused of not being true to Tesla’s original “mission.” The accusation comes to light after the company loses large corporate sales opportunities.
In the Beginning, the Goals Were Clear
Tesla’s goal to prompt electric vehicles throughout the world and become one of the leaders in the industry may have dwindled in the last few years.
Mission Statement Before Musk
One of Tesla’s “original” missions was to bring electric vehicles to as many people as possible, accelerating the development and incorporation of its brand. “To accelerate the world’s transition to sustainable transport.”
Changes Made Under Musk as CEO
Under the leadership of business mogul Elon Musk, the company has seen many changes to benefit and excel the business even more.
Change to Original Company Mission
Musk succeeded former Chief Executive Officer Ze’ev Drori, who served as Tesla’s CEO between 2007 and 2008.
A New Way
As the company’s new CEO, Musk made some changes, including the company’s original mission, which is now; “Accelerating the world’s transition to sustainable energy.”
Hustling for More at Tesla’s Cost?
Musk allegedly used Tesla stocks when he acquired Twitter in 2022. In April 2022, he reportedly sold off more than $8 billion in Tesla shares to fund the Twitter acquisition.
Not Stopping at $8 Billion
In the same year, Musk is said to have sold billions more in Tesla shares to accrue a total amount of $22 billion, according to Forbes.
Fuming Shareholders
During the Twitter acquisition, Musk was reportedly “absent” from daily Tesla operations and would be behind with development news and firsthand experiences. The actions of the CEO have resulted in some shareholders showing public criticism of him. Now, it seems it’s happening again.
Deja Vu
It looks like only a few years ago, shareholders of the EV manufacturing giant were upset about Musk’s decisions and behavior towards the company. Now it’s as though it’s again underway with upsetting consequences for the ones with stakes in the company.
Buyers Now Staying Away?
Shareholders have reportedly said Musk’s decision not to focus on other aspects rather than Tesla might be deterring some potential buyers. Apart from losing potential buyers, the company could risk losing its former loyal consumers.
Axed Even When Workers Are Excelling
Decisions put in place by Musk have left the company’s shareholders again angry as some of the EV charger manufacturing team has been axed from work. Axed, despite having built “the best EV charging network in the world,” According to Electrek.
No Cheaper Variations of EVs
Another one of Musk’s major undertakings that’s got shareholders furious is scrapping plans to build less expensive EVs.
Could’ve Made It Available for Most Americans
When looking back to the company’s original mission, it clearly wants to make EVs affordable and accessible to everyone. Canceling projects to build cheaper EVs leaves fewer buyers in the position to purchase a Tesla brand.
Could China Make More EV Sales In the U.S.A.?
This concept also opens the door for cheaper Chinese EVs to be bought in the U.S.A. as they would appeal to the majority with less to spend on an EV but want to make that first step.
Giant Brand Gets It All
Electrek publication has also noted that Telsa benefited from the endorsed “incentive program” for EV manufacturers, which has since been canceled. However, unlike Tesla, smaller EV manufacturers are now in greater need of that boost but no longer have access to it.
Done With It
According to reports, corporate buyers are giving up on the Tesla brand. Previous Tesla supporters have always been loyal. However, fewer people are keen on supporting the company after seeing the CEO appearing less committed to the brand.
Once a Staunch Supporter
Ross Gerber, an investor and advocate of climate change, was a staunch supporter of Tesla and has supported the company and the CEO in many ways.
Musk Doesn’t View Tesla the Same Anymore
According to Forbes, Gerber, like many others, has noticed Musk’s “loss of interest” in the company. Instead, he puts his focus and energy on projects like Space X, X(former Twitter), and AI.
Expressing Disappointment
According to Forbes, Gerber has expressed the way he feels, commenting that “there is real sadness and disappointment that Elon doesn’t care about Tesla anymore,” Gerber said.
Thanks but No Thanks
A spokesperson for ROSSMAN, a German-based drugstore chain, has said the company will no longer purchase from Tesla. The company has in the past purchased fleet vehicles for logistics, but won’t continue.
No One Else Has a Say
Investor and Philanthropist Leo Koguan said that Tesla has “one shareholder, a one person board and one tyrant CEO.”
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